Featured: This documentary explores the process of producing a semi-truck for use on American roads and freeways! The Swedish automotive group Volvo has been producing trucks for the North American market since the late 1970s. Every ten minutes, a new truck rolls off the assembly line, with a tailor-made production line equipped to cater to individual customer requirements. More than 500 color tones are available for the cab paint job alone. After just one day in assembly, the new trucks are ready to roll on public highways throughout the United States, provided they have successfully completed a test drive on the factory track.